Alementary Brewing Company is a craft beer brewery in Hackensack, NJ, with distribution in the NJ/NY metro markets and Pennsylvania; the company’s name and branding reflects the co-founders’ scientific approach to craft brewing. The project included an updated logo to enhance its visibility against the colorful label art across multiple beers, with which had been competing. This redesign included a new typeface, a bolder iteration of the original atom artwork, and revising the word mark /logo art layout. My role was the Lead Designer.
